Time on Site – Alexa estimates that the average time on site for the last three months is 2:38.Bounce Rate Percentage – Alexa estimates the average bounce rate percentage for the last three months is 61.8%.Google Analytics shows 1.38 pages per visit.

Pageviews Per User – Alexa estimates that the average pageviews per user for the last three months is 1.98.

Since most people think of Alexa as being all about traffic, let’s look at their basic traffic stats in comparison with my own Google Analytics data.

Let’s look at how accurate they really are. AlexaĪlexa offers more about websites than just visitor statistics. We have relied on these tools for competitor research for ages, so we thought we would go beyond just the visitor data and look at other key pieces of information to see if they match up with Google Analytics data. Their conclusion was that the visitor data provided by these services did not match their own analytics.ĭoes that mean all of the data provided by these sites are rubbish? Not necessarily. Back in January, Moz did a test of free statistics services like Alexa, Compete, DoubleClick, and Google Trends.

Alexa free traffic checker tool