possibly the smartest agency-based marketer. That exactly what we chat about with Tinuiti's Liz Emery. What other data do you have to measure the impact of your marketing? You still get some last-click data in iOS with SKAdNetwork, and of course on Android, but it's less clear, less direct, and - for Android - probably not long-lived. 2021 is crazier for mobile marketers, who are facing complete disruption in how they keep score, measure success, and report on growth.Īttribution's not gone, but it is changing. įirst-party data? Content fortresses? Incrementality?Ģ020 was crazy for everyone. We also chat about IDFA and iOS 14.5, the Epic Games vs Apple legal settlement impacting third-party payment options on iOS, and much more. They can tie into the home and/or lock screens, and offer live updates on new apps to try. Most of them include on-device app discovery via a persistent experience on new devices and a set-up wizard upon activation. We're seeing on-device ad platforms achieve significant success, with companies like ironSource Aura, AppNext, and Digital Turbine scoring very high on the 2021 Singular ROI Index. 'There are over 800 telcos in the world and each one, if you talk to them today, has an ambition of becoming a large media company,' Singhal says.

We chat with InMobi CEO Abhay Singhal on Epic vs Apple, IDFA and iOS 14.5, and especially the company's new InMobi Telco on-device platform.

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